I’m using this post to argue (through a canon of recent music videos) that the mid-2020s has developed a definite aesthetic sensibility. There are several elements that force it into 2020s specificity, and several tangential influences - Y2K-era J-horror, Norbert Schoerner, David LaChapelle. But everything in it is underpinned by an existing visual schema, the same one that dominated the Italian film industry from the late 1960s to late 1970s. The results of that sensibility are most readable in Italian gialli - a subgenre of surreal, stylish and bloody crime films.

Extremely well-researched and well-argued. As a consummate #hater of current trends I found this a great read on the contemporary slop aesthetics.