More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.

Been poking through my old link docs from college. Will be posting a few classics. This is one of my favorite Bogost pieces -- he goes into why gamification is, most importantly, a method of ‘bullshit’. Not as just a generic slur, but as a method of obscuring labor with ‘games’.